Nissan had a very successful 2011, which included the launch of a replacement model for Interstar, the NV400. It has now launched a new advertising campaign to promote the NV400 by vinyl-wrapping fifteen HGV trailers with promotional images of the NV400.
The trailers collectively cover 150,000 miles a month, which Nissan reckons will expose them to around 18 million pairs of eyeballs.
Big Ad, Big Van
Like the Interstar, the NV400 is based on the Renault Master – in this case, the latest Renault Master, which was launched in 2010.
The NV400 is a genuinely big van and comes in a choice of four load lengths and three load heights, with load volumes of between eight and 17 cubic metres and a choice of four gross vehicle weights ranging from 2.8 tonnes to 4.5 tonnes.
It is available in both front and rear wheel drive and can be specified with 100PS, 125PS or 150PS diesel engines driving through a six speed manual or automatic transmission.
To find out more, visit www.nissan.co.uk.