{"id":6522,"date":"2014-08-12T15:29:28","date_gmt":"2014-08-12T15:29:28","guid":{"rendered":"http:\/\/www.vanrental.co.uk\/vanblog\/?p=6522"},"modified":"2014-08-12T15:29:28","modified_gmt":"2014-08-12T15:29:28","slug":"europcar-scores-official-car-and-van-rental-role-with-arsenal-fc","status":"publish","type":"post","link":"https:\/\/www.vanrental.co.uk\/vanblog\/archives\/6522","title":{"rendered":"Europcar scores official car and van rental role with Arsenal FC"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright size-full wp-image-6523\" src=\"https:\/\/www.vanrental.co.uk\/vanblog\/wp-content\/uploads\/2014\/08\/europcar-arsenal-deal-sm.jpg\" alt=\"Europcar is official Arsenal car and van hire partner\" width=\"350\" height=\"248\" srcset=\"https:\/\/www.vanrental.co.uk\/vanblog\/wp-content\/uploads\/2014\/08\/europcar-arsenal-deal-sm.jpg 350w, https:\/\/www.vanrental.co.uk\/vanblog\/wp-content\/uploads\/2014\/08\/europcar-arsenal-deal-sm-300x212.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>Europcar, has\u00a0today announced a new brand\u00a0partnership with Arsenal Football Club, which will see the hire company become Arsenal\u2019s official car and van rental partner.<\/p>\n<p>Europcar will promote its partnership with Arsenal in a large number of territories around the world including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe.<\/p>\n<p>The company\u2019s marketing rights include significant branding presence at Emirates Stadium, and throughout Arsenal FC\u2019s online and social media channels.<\/p>\n<p>As the world-renowned football club embarks on a new season as reigning FA Cup champions and Community Shield winners, the three year deal will see Europcar branding at all Barclays Premier League and domestic cup matches played at Emirates Stadium.\u00a0 In particular, both organisations aim to capitalise on the synergies between their brand values, focusing on innovation, quality and social conscience.<\/p>\n<p>The significant international reach the Club can provide for the global rental provider is also a key factor in the partnership. \u00a0As well as the 3 million people that attend matches and events at Emirates Stadium each year, Arsenal has 27.4 million fans on Facebook and 4.2 million followers on twitter.<\/p>\n<blockquote><p>\u201cThis is a tremendously exciting partnership for Europcar\u201d, explained Ken McCall, Managing Director, Europcar UK Group.\u00a0 \u201cIt gives us fantastic branding opportunities in the UK, and also reaching millions of football fans who follow the Premier League throughout the world.\u00a0 As well as promoting the Europcar global brand message, \u2018Moving your way\u2019, the partnership also gives us access to the Arsenal players and imagery for our own promotional activity.<\/p>\n<p>\u201cAs the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.\u201d<\/p><\/blockquote>\n<p>Speaking about the partnership ahead of the new season Arsenal Sales and Marketing Director, Vinai Venkatesham said:<\/p>\n<blockquote><p>\u201cWe are delighted to be partnering with Europcar for the next three years.\u00a0 We are already working closely together to develop engaging marketing campaigns targeted at football fans in many territories all around the world.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Europcar has become the official car and van rental partner to Arsenal Football Club, in a new three-year deal.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[1862,63,1678,1431],"_links":{"self":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/6522"}],"collection":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/comments?post=6522"}],"version-history":[{"count":1,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/6522\/revisions"}],"predecessor-version":[{"id":6524,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/6522\/revisions\/6524"}],"wp:attachment":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/media?parent=6522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/categories?post=6522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/tags?post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}