{"id":713,"date":"2009-02-27T15:17:43","date_gmt":"2009-02-27T15:17:43","guid":{"rendered":"http:\/\/www.vanrental.co.uk\/vanblog\/?p=713"},"modified":"2011-08-12T19:22:15","modified_gmt":"2011-08-12T19:22:15","slug":"ldv-should-it-be-saved","status":"publish","type":"post","link":"https:\/\/www.vanrental.co.uk\/vanblog\/archives\/713","title":{"rendered":"LDV &#8211; Should It Be Saved?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-129 alignright\" title=\"LDV Maxus Aero Luton\" src=\"https:\/\/www.vanrental.co.uk\/vanblog\/wp-content\/uploads\/2008\/04\/aero-luton-maxus-sm.jpg\" alt=\"LDV Maxus Luton Van\" width=\"280\" height=\"181\" \/><\/p>\n<p>Although <a href=\"https:\/\/www.vanrental.co.uk\/vanblog\/archives\/704\" target=\"_self\">I am sympathetic<\/a> to the plight of LDV&#8217;s 900+ workers and would not wish to see another UK manufacturing business* close, I&#8217;m not sure whether LDV really deserves to survive.<\/p>\n<p>The problem is that while LDV has sold quite a few of its Maxus vans, it hasn&#8217;t made any money &#8211; in fact <a href=\"http:\/\/opinion.independentminds.livejournal.com\/358329.html\" target=\"_blank\">it has lost money for the last four years<\/a>.<\/p>\n<p>On top of that, <a href=\"http:\/\/www.birminghammail.net\/news\/top-stories\/2009\/02\/24\/ldv-s-bumpy-25-year-ride-97319-22995980\/\" target=\"_blank\">LDV has gone bust numerous times before<\/a> &#8211; hardly an inspiring vote of confidence in its management, engineering ability or product design and marketing.<\/p>\n<p>Finally, from a driver&#8217;s point of view, I haven&#8217;t heard anything good about the LDV Maxus. Certainly, it is a functional van and can be used to do a job &#8211; but by all accounts its durability and general quality is poorer than its main competitors, some of which are also built in the UK (think Ford Transit in<a href=\"https:\/\/www.vanrental.co.uk\/southampton\"> Southampton<\/a> and Vauxhall Vivaro in <a href=\"https:\/\/www.vanrental.co.uk\/luton\">Luton<\/a>).<\/p>\n<p>Given all of this, it&#8217;s not surprising that LDV&#8217;s management is planning to change the business&#8217;s direction to focus on the production of a green, electric van. The only problem with this is that as with all other areas of van production, Ford&#8217;s Transit is there ahead of them.<\/p>\n<p>All-electric Transit and Transit Connect vans are already available from <a href=\"http:\/\/www.smithelectricvehicles.com\/\" target=\"_blank\">Smith Electric Vehicles<\/a> &#8211; a British-owned and genuinely profitable company that&#8217;s been around for years. From next year, Ford will be selling electric Transit Connect&#8217;s under the Ford badge, too, in partnership with SEV.<\/p>\n<p>As if that wasn&#8217;t enough competition, <a href=\"http:\/\/www.autocar.co.uk\/News\/NewsArticle\/Renault-Concepts\/238404\/\" target=\"_blank\">Renault is also working hard on electric vehicles<\/a> through its partnership with Nissan, who in turn have a partnership with NEC, one of the world&#8217;s leading battery producers.<\/p>\n<p>Does LDV have any of these advantages? No. Does it have a war chest of money to invest in developing this technology? No. It wants to borrow it from us, the taxpayers. Having failed to make a profit with a simple, conventional vehicle in a time of easy credit, it thinks it can make a profit with a difficult, unconventional vehicle that depends on new, sometimes unproven technology.<\/p>\n<p>I&#8217;d rather not subsidise that, thanks.<\/p>\n<p><strong>Note:\u00a0<\/strong>In an almost tragically pathetic gesture, a demonstration was arranged this week at LDV&#8217;s Washwood Heath, <a href=\"https:\/\/www.vanrental.co.uk\/birmingham\">Birmingham<\/a> site to protest at the lack of government support for the company. <a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/uk_news\/england\/west_midlands\/7911884.stm\" target=\"_blank\">Just eight people turned up, as reported by the BBC<\/a>.<\/p>\n<p><em>*Pedant&#8217;s note: LDV&#8217;s factory is located in the UK even if it&#8217;s\u00a0<\/em><a href=\"http:\/\/eng.gazgroup.ru\/buyers\/vans\/\" target=\"_blank\"><em>owned by the Russian GAZ Group.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LDV is still struggling to survive, following the government&#8217;s refusal to give it a \u00a330m emergency loan. Does it deserve our help?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[19,219,27,211,209,121,585],"_links":{"self":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/713"}],"collection":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":2,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"predecessor-version":[{"id":2173,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/posts\/713\/revisions\/2173"}],"wp:attachment":[{"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vanrental.co.uk\/vanblog\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}