Europcar’s new logo
Europcar claims that the new website allows customers to book a van within 60 seconds from any page on the website, along with a range of other new features and benefits:
- Reservations can be made in less than 60 seconds – from any page on the site!
- An innovative, ‘drag’ button gives access to the vehicle selector
- Advanced filters help the customer find the vehicle that best fits their needs
- Up to 10 favourite quotes can be saved for quick and easy comparison
- Simplified access to My Europcar enables customers to create driver profiles and manage bookings for even faster service at rental locations
- Customers can add their Coupon Code before completing their reservation to benefit from great offers
The new website and logo is part of the launch of the company’s Moving your way brand positioning, and is intended to provide a more intuitive and richer booking process. Commenting on the launch, Ken McCall, Europcar UK Group Managing Director said:
“Our new brand promise, ‘Moving your way’, demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives. Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car hire for the complete mobility experience. However you choose to move, Europcar will move for you and with you”
The new website design was launched on 16th April 2013 across 15 of Europcar’s main country websites, including the UK.