Europcar, has today announced a new brand partnership with Arsenal Football Club, which will see the hire company become Arsenal’s official car and van rental partner.
Europcar will promote its partnership with Arsenal in a large number of territories around the world including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe.
The company’s marketing rights include significant branding presence at Emirates Stadium, and throughout Arsenal FC’s online and social media channels.
As the world-renowned football club embarks on a new season as reigning FA Cup champions and Community Shield winners, the three year deal will see Europcar branding at all Barclays Premier League and domestic cup matches played at Emirates Stadium. In particular, both organisations aim to capitalise on the synergies between their brand values, focusing on innovation, quality and social conscience.
The significant international reach the Club can provide for the global rental provider is also a key factor in the partnership. As well as the 3 million people that attend matches and events at Emirates Stadium each year, Arsenal has 27.4 million fans on Facebook and 4.2 million followers on twitter.
“This is a tremendously exciting partnership for Europcar”, explained Ken McCall, Managing Director, Europcar UK Group. “It gives us fantastic branding opportunities in the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As well as promoting the Europcar global brand message, ‘Moving your way’, the partnership also gives us access to the Arsenal players and imagery for our own promotional activity.
“As the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.”
Speaking about the partnership ahead of the new season Arsenal Sales and Marketing Director, Vinai Venkatesham said:
“We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans in many territories all around the world.”