Great Wall might not be a household name in the UK, but it is a big business in China, where it employs 42,000 people and produces a wide range of cars, SUVs and pick-up trucks, many of which are already exported to markets such as Australia, South America and Italy.
Now, Great Wall is coming to the UK – and will be heralding its arrival with the launch of the Steed pick-up truck at the Birmingham CV Show in April.
As you would expect with a Chinese vehicle, value is top of the agenda.
Lowest-Priced Double Cab Pickup
When it goes on sale in April, prices for the Steed – a full-size double cab pick-up – will start from just £13,998, making it by far the cheapest on the market.
By way of comparison, prices for the new Ford Ranger start at £15,515.
The entry-level Steed will offer buyers a ‘gutsy’ 2-litre diesel engine, six-speed gearbox and on-the-fly selectable 2/4 wheel drive. Other options will be available and Great Wall promises that the Steed will have the lowest insurance ratings of any vehicle in its segment.
In The Flesh
The Steed goes on sale through a brand-new, nationwide network of 40 Great Wall dealers. Great Wall says its UK dealer network has been ‘hand-picked to reflect the brand’s values and philosophy’ and promise standards of customer service that will break new ground in the pick-up market.
The Steed can be seen in Hall 3A Stand 70 at the CV Show next month – the first time a Chinese manufacturer has exhibited at the annual commercial vehicle showcase.
The CV Show runs from 24-26 April 2012. For more information visit www.cvshow.com.