The Great Wall Steed double cab pick-up
The Great Wall Steed is the newest double cab pick-up model to enter the UK market. When it went on sale in April, it was cheaper than most of its competitors — and it’s just got even more affordable, as you can now drive one away with a deposit of just £1!
Paul Hegarty, Great Wall’s UK Managing Director, explains:
“In the current economic climate, paying out thousands for a deposit on a new vehicle sometimes just isn’t possible, particularly for small businesses. Our £1 deposit finance offer allows businesses who don’t want to make a large initial investment to still drive away in a brand new Steed.”
Of course, the company’s real motive for running the £1 offer is to try and help this Chinese manufacturer break into the UK market. Although Great Wall isn’t familiar to most UK motorists, it is a major car manufacturer in China and the Steed is already a popular model in Australia, a market that is far more demanding for pick-ups than the UK.
Although I suspect that UK drivers will initially be sceptical about the quality and reliability of Chinese vehicles, you only need to look at Japanese and Korean brands like Toyota, Nissan and Kia to realise that Asian vehicles are, for the most part, much better quality than European ones. I suspect the Great Wall Steed will soon fall into this category, too.
To tempt buyers, the entry level Great Wall Steed is competitively priced at £13,998 CVOTR and comes specified for demanding use, with a 2,000kg braked towing capacity, 1,050kg payload as well as 16-inch alloy wheels, daytime running lights, remote central locking, a Thatcham-approved Category 1 alarm, electric front and rear windows, an Alpine CD/radio with USB/MP3 and Bluetooth connectivity, steering-wheel-mounted audio controls, air-conditioning, heated fronted seats and a full leather interior. And that’s just on the entry level Steed S model!
To find out more, visit www.greatwallmotor.co.uk.
Note: For the entry-level Steed S model (£13,998 CVOTR), the finance offer consists of a deposit of £1 followed by 59 monthly payments of £285.06, and a final payment of £424.06 (8.8 per cent representative APR). The plan is available for business users only, through all 45 dealerships in the Great Wall dealer network, and continues until 30 September 2012.