The Isuzu Urban 7.5t rigid being branded at the City of London cart making ceremony.

One of the latest Euro VI Isuzu Urban 7.5t rigids was ‘branded’ at this year’s annual historic ‘Cart Marking’ ceremony in the City of London.

Cart Marking is a multi-vehicle parade and vehicle drive-past, in the presence of the Rt Hon Mayor of London, the Sheriff of London and other city officers.

Selected vehicles, representing the history of transport, are branded with a red-hot iron on a wooden plaque. Each plaque carries a unique vehicle number and the Carmen Arms. The ceremony acts as a reminder of centuries of service by transport organisations to the City of London.

According to Keith Child, marketing director at Isuzu Truck UK:

“The Cart Marking ceremony is a prestigious annual event within the City of London calendar and, once again, Isuzu Truck has played an active role in this event, always featuring a latest specification Isuzu that will operate within the London area.”

In the livery of long-time Isuzu customer MC Truck & Bus (which offers daily van rental), the Isuzu truck taking part in the Cart Marking ceremony was one of the first of the new Isuzu Urban N75.150 rigids recently launched by Isuzu as part of its new 2014 Euro VI product portfolio.

The Isuzu Urban 7.5t 4×2 rigid featured Isuzu’s latest Euro VI, four-cylinder turbocharged and intercooled 3.0 litre diesel engine, producing 150PS, matched to Isuzu’s popular Easyshift automated gearbox.  The vehicle was also fitted with a standard curtainsided body.

The Isuzu 7.5 tonne truck range for 2014, of which the Urban model is a key part, is renowned for reliability and durability as well as good payload and performance. The new Euro VI Isuzu Urban is ideal for payload critical, stop-start, local distribution operations. It offers market-leading payload capacity, good fuel economy, easy cross-cab access, reliability and durability. The trucks are popular with customers in small, niche businesses as well as large blue-chip, household-name fleets.