The pressure of being a top automotive manufacturer at Europe’s largest motor show must be immense. You’ve got to produce something new to put on your stand, even if you haven’t really got anything that’s new.

How else can Volkswagen’s Multivan Panamericana concept be explained? It’s essentially a Volkswagen Multivan (the window van version of the Transporter) with the seats removed in order to transport a single motorbike.

Loading and unloading is facilitated with an electric loading ramp and tie-down points. To add some spice, the Multivan Panamericana comes in 4MOTION all-wheel drive spec and has slightly beefed up bodywork with custom badging.

The firm says that this concept model would target a discerning audience of sporting motorcyclists looking for a way of transporting their machines around Europe to their next big ride — whether alpine pass or track day.

Volkswagen does have at least one new LCV model scheduled for launch at the IAA — the Europe-only Caddy Alltrack I covered yesterday, However, my guess that as VW has only just launched new versions of its Transporter and Caddy vans and people carriers, new commercial-derived models were thin on the ground, so the firm’s offering was boosted with this very photogenic and easy-to-produce Multivan Panamericana concept.

Needless to say, Volkswagen has no plans to bring this concept to the UK market.