Zenith Volkswagen Crafter conversion

Leasing firm Zenith targets new customers with roadshow conversion

Leasing and fleet management specialist Zenith has taken delivery of a specially adapted Volkswagen Crafter long wheelbase van to use as a mobile exhibition and sales unit.

Zenith Volkswagen Crafter conversion

The German manufacturer helped deliver a fully-converted Volkswagen Crafter CR35 LWB high roof which is capable of providing a mobile display unit, allowing Zenith to engage with its customer base at roadshow events.

The Crafter not only provides Zenith with a means of transportation to each event, but also gives the firm a ‘stand-out’ advantage over other exhibitors.

Equipped with additional seating, on-board computers and display screens, Zenith uses the bespoke space to demonstrate the benefits of its ‘MyCar Salary Sacrifice Scheme’ and provide instant quotes for potential customers, all from the comfort of the fully converted vehicle.

Interior of Zenith Volkswagen Crafter

Working with Volkswagen to specify the Crafter CR35 with long wheelbase and high roof, Zenith selected a variety of aftermarket options to transform the van into a vehicle that can cater for all its roadshow needs.

Providing an ideal base, the Crafter features optional air conditioning, additional storage for Zenith’s marketing materials and striking full vehicle wrap displaying MyCar Salary Sacrifice branding.

Ian Hughes, Commercial Director at Zenith, said:

“We chose to work with Volkswagen Commercial Vehicles due to the strength of our existing relationship and the partnership approach that they have taken with us. ‘The presence of the fully converted Crafter has provided Zenith with a substantial point of difference from the other vendors at the roadshow events that we attend. The van has helped create awareness with potential salary sacrifice drivers and increase the take-up rate of our scheme.”

Zenith has provided outsourced, end-to-end vehicle management solutions for mid to large nationwide companies for over 25 years, delivering innovative and intelligent vehicle solutions to any employee base, whether that’s funding company cars or commercial vehicles, providing flexible benefit schemes, or delivering fully outsourced fleet management services.

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