Virtually all of us have pushed our luck behind the wheel at some point. Driving when tired, distracted, on the phone or even after a few drinks. Risky overtaking manoeuvres.

But the reality of this kind of behaviour is that it can lead to tragic and avoidable road deaths — and shattered lives for those who are left behind.

That’s why we are supporting the Europe-wide initiative by TISPOL, the European Traffic Police Network, to work towards a European Day Without A Road Death (Project Edward) on 21 September 2016.

Anyone wanting to support Project Edward is simply asked to take and keep the pledge below:

• Remind my family, friends and colleagues to take extra care on the roads.
• Put my lights on for safety.
• Drive as safely as I can and follow the rules when behind the wheel or riding a motorbike or bicycle.
• Be extra vigilant and attentive to the needs of pedestrians, cyclists, children, older people and horse riders.
• Drive at speeds that are both legal and safe.
• Pay particular attention when driving near schools, and where there are lots of children.
• Never drive after drinking alcohol or taking drugs/medicines that could impair safety.
• Look as far ahead as possible and not tailgate other drivers
• Always wear my seat belt and ensure that everyone with me wears theirs.
• Not use my mobile phone while driving.
• Ensuring I am not distracted by anything inside or outside the car, or inside my head.
• Set a good example to my passengers by driving calmly and safely.

To take the pledge yourself, visit the Project Edward website — click here.