Fiat Adds UK Market Share With 50% Rise In Sales

New Fiat Ducato panel vanThe Fiat Professional brand recorded January-June sales figures of 7150 units during the first half of 2013 – up more than 50 per cent over the same period in 2012. The rise in sales means that Fiat’s share of the UK LCV market has risen by 1.3% compared with last year.

The addition of new Tecnico versions on the Ducato, Doblò Cargo and Fiorino models has been well received by customers and offer good value for money in terms of specification, with highly-competitive fuel consumption and CO2 emissions.

Fiat says that the Doblò Cargo range, which has recently been expanded to include new additions such as the Doblò XL and Doblò Maxi Crew Van versions, is continuing to perform strongly.

Fiat Professional’s versatile Ducato, which competes in the demanding large van market, now includes ESP (electronic stability programme) as standard across the entire range of Ducato vans, chassis cabs, combis and minibuses.

Commenting on the half year figures, Sebastiano Fedrigo, director, Fiat Professional UK said:

“We are delighted with the results achieved so far and it is particularly pleasing to see more and more customers driving our products.

“The Fiat Professional brand is growing and continues to make significant strides within the UK market. We are growing both in the corporate fleet sector and the retail sector where our  strong network restructure has proven very successful with June 2013 network registrations up 80 per cent higher than in the same period in 2012.

“We will be working hard to consolidate these results and are looking forward to further new appointments across the network in the very near future – testimony to the strength of our product offering and network back up.”

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