Free ice cream! The world’s largest ice cream van will be coming to an event (or a television screen) near you very soon!
Fancy an ice cream? It’s free, but you’ll need a ladder to get to the counter!
The Škoda vRS giant ice cream van was launched at Great Yarmouth today and is the latest stage in the firm’s marketing campaign to celebrate the launch of the Octavia vRS, which is the fastest Škoda ever. A crack team of Škoda engineers were given the task of bringing the same qualities that go into the car to other everyday objects.
The result is every child’s dream – a giant ice cream van complete with 5 foot monster truck wheels and four mega speakers. Other objects that have already received the vRS treatment include a giant toy ‘trike’, lawnmower with multiple exhaust pipes and flaming go-faster stripes, and the vRS Man-Pram.
The giant ice cream van, which measures over 21 feet, weighs in at a chunky 5.5 tonnes. It took the team of engineers over 3 weeks to create and stars in the new advert for the Octavia vRS, which hits TV screens on Sunday 25 August.
What is it really?
As this is a van blog, I thought I should try and identify the vehicle behind the giant ice cream van. Naturally, Škoda wasn’t saying, but I reckon I’ve worked it out. Although my first thought was that it was an old Mercedes Unimog, it didn’t look right, and a closer look at the press photo reveals Škoda’s giant ice cream van has a ‘Step Van 30’ badge.
A quick Google later, and I’m fairly sure it’s an American import — a Chevrolet Step Van 30. To show you how they normally look, here’s an example of a road-going Step Van 30 ice cream van.
Where can I see it?
The giant ice cream van will be visiting and serving free ice cream at:
- Bournemouth Air Festival – Thursday 29 August to Sunday 1 September
- Various ‘King of the Mountains’ stages at Tour of Britain. Dates TBC. For more information follow @SkodaUKCycling
- Royal County of Berkshire Show at Newbury – Saturday 21 September and Sunday 22 September
The new advert will feature in commercial breaks during the Premier league matches between Manchester United and Chelsea and between Cardiff City and Manchester City on Sky Sports. The advert will also appear on Channel 4 during the return of BAFTA nominated drama Top Boy as well as on Five during the final Ashes test between England and Australia.