Seriously, it must take these car companies about 10 minutes to come up with ‘special editions’, such as yesterday’s Isuzu D-Max Fury.
Come to think of it, it’s an ideal post-pub activity:
- Tick a few boxes for desirable options
- Add some bling — chrome, oversize alloys and dubious decals are obligatory
- Make the inside a little more garish than usual
- Give it a naff name and a restricted choice of colours
- Knock a few hundred quid off the standard list price for the selected options
- Whip together a Photoshopped image (just look at it!) — no need for a real photoshoot
Today’s contribution hails from Germany. I give you the Volkswagen Amarok Atacama.
Hot on the heels of the Canyon, Edition, Dark Label and Ultimate editions of the Amarok, the Atacama is “Named after the vast desert region of South America”, and “features an equally broad and impressive specification”. Seriously, did someone get paid to come up with that?
Having said that, the Amarok is a classy piece of kit and the Atacama is nicely loaded up for your next rumble in the urban jungle.
On sale now through Volkswagen’s UK Van Centre network with prices starting from £26,850 +VAT, the Atacama is powered by a 2.0-litre BiTDI 180 PS engine with a choice of two transmissions: a six-speed manual with selectable 4MOTION four-wheel drive or an eight-speed automatic with permanent 4MOTION four-wheel drive as standard.
Available in three colours – Candy White, Horizon Blue and Deep Black – the Amarok Atacama comes with bi-xenon headlights, black rear styling bars, black rear bumper with integrated step and 19-inch ‘Cantera’ alloy wheels. The load bed features a ‘Durabed’ protective coating, while distinctive black foil finish on the B-pillars and unique ‘Atacama’ side decals complete the design package.
Inside, the Amarok Atacama boasts luxurious Vienna leather upholstery, a newly designed leather multi-function steering wheel, Bluetooth phone connectivity and Climatronic 2-Zone air conditioning. There’s also a standard RNS310 sat nav system.
There’s lots to like, and it’s probably cheaper than specifying the same thing at list price.