The new Volkswagen Amarok Ultimate is on sale now, with UK production limited to just 500 vehicles.

Today’s pick-ups occupy the same market space that SUVs did a few years ago — many of the people who buy them are making a fashion choice, not responding to a functional requirement.

To keep these cash-rich, bling-hungry buyers happy, Volkswagen has already launched at least two high specification special edition Amarok pick-ups, the Amarok Edition and the Amarok Dark Label.

The combination of the Volkswagen badge and one of the largest, toughest and most stylish pick-ups on the road is obviously a winning formula, as Volkswagen has just announced a new limited edition Amarok model, modestly named the Amarok Ultimate.

Billed as the highest-specification ever offered on an Amarok, UK supply will be limited to 500 vehicles and prices will start from £29,995 +VAT.

Volkswagen says the Amarok Ultimate is aimed at customers who appreciate the finer things in life — if that’s you, here’s what you’ll get for your money:

• Bi-xenon headlights
• 19-inch Aragonit polished alloy wheels
• Double chrome strips on the radiator grill
• Distinctive LED daytime running lights, which frame the headlights
• Heated and electrically-folding wing mirrors with chrome detailing
• Darkened tail light lenses and a new LED number plate light
• Alcantara-trimmed seats
• Leather multifunction steering wheel
• Heated driver and front passenger seats
• Satellite navigation
• Choice of two colours, Reflex Silver or Deep Black, along with ‘Ultimate’ decals.

The Amarok is powered by VW’s range topping 2.0-litre BiTDI 180PS engine, which has two turbos and produces a monster 420Nm of torque at just 1,750rpm. Power is transmitted to the wheels via either a six-speed manual selectable 4MOTION transmission or with the firm’s 8-speed automatic 4MOTION setup.

Unsurprisingly, this truck can handle some serious towing, should you need to — the maximum towing capacity is 3,200kg, meaning that large caravans, vehicle carrier trailers and boats can all be towed comfortably.

It’s hardly subtle, and it’s two preened and pimped for most drivers to want to get it dirty on a regular basis, but there’s no doubt this is a serious pick-up for anyone who needs it, and a serious statement for anyone who just likes the way it looks!

The Amarok Ultimate is on sale now.