GRITIT has just bought 40 new Ford Rangers
Every so often, you come across a company that you hadn’t heard about, offering a service you didn’t realise existed.
In this case, the company is ‘winter risk management’ service provider GRITIT. As its name suggests, GRITIT will keep customers’ sites clear of snow and ice in the winter, ensuring that they can remain fully operational and safe in all weathers.
Of course, I knew that facilities management companies did this kind of thing — but I didn’t know that a dedicated company with 92 depots across the UK existed to provide this useful service.
GRITIT passed across my radar today because the company has bought 40 of the all-new Ford Ranger pick-up trucks this year, in addition to 30 previous-model Rangers in 2011. GRITIT also operates more than 70 Ford Transit and chassis cab vehicles.
GRITIT’s fleet has been 100% Ford since 2009 and Nikki Singh-Barmi, GRITIT’s operations manager says that the blue oval’s reliability is key:
“Ford’s vehicles provide excellent reliability which is essential for our business. GRITIT operators visit retail, commercial, industrial, logistics, and health sector premises, demanding the upmost in versatility. Ford’s highly manoeuvrable, four-wheel drive Ranger provides exactly what we need.
“We’re constantly monitoring the competition but nothing competes with Ford and the excellent aftersales support we get.”
In an average winter, GRITIT will make more than 100,000 customer site visits across the UK from its 92 depots — clearly the company’s 140-strong fleet has to be fully available at all times to meet this level of demand.
GRITIT’s headquarters are in Uxbridge and it has regional bases in Edinburgh, Leeds, Leicester and Bristol, in addition to its 92 gritting depots.
For more information visit www.gritit.com.